Shea Homes Unveils New Brand Message

May 28, 2015

Several months ago we decided to review our brand—which goes far beyond the logo and tagline, to the very core of why we exist as an organization. We examined our past, present and future and realized that we could do a better job of communicating the things that make our organization unique—the thoughtfulness that goes into the design and construction of our homes and communities and the caring and passion we bring to work every day. It’s our hope that you’ve experienced all of these first-hand.

We're proud to announce that we’ve found new ways to share our authentic story. You’ll be seeing it in our new logo. Our logo is our signature because there is no greater symbol of personal commitment than one’s signature. You will also see it in our new tagline, “Live the difference.™” It is our pledge to our customers—yourself included, of course—that Shea Homes is different because of our standards of quality, value and design. Visually, you will see a new design system featuring vibrant colors that express our passion for the way you live. This new color scheme is complemented by a flowing line that represents the continuity of life’s great moments, large and small, that happen in the most important place of all—home.

We invite you to view this video message about our new brand and what it means to us.

Over the coming weeks and months you will see our new materials unveiled, and I welcome your feedback. Your input will help ensure that we consistently live up to our standards, so that you can live the difference.

Warmest regards,
Bert Selva, President and CEO, Shea Homes
Peter Shea, Jr., President and CEO, J.F. Shea Co., Inc.

  • 6月温州市区普通商品住房地块集中出让 2018-12-10
  • 合肥市安庆路第三小学介绍护学岗工作的优秀经验 2018-12-10
  • 乌鲁木齐举办端午戏曲交响音乐会 两团一院名角新秀齐亮相 2018-12-10
  • 网络餐饮新规明年起实施 鼓励外卖使用安全无害包装盒 2018-12-09
  • 晋中3500万打造“139记忆项目” 2018-12-09
  • 中国经济稳中向好的发展态势没有变 2018-12-09
  • 聚焦监督第一职责,推动政治生态根本好转 2018-12-09
  • 南宁禁毒民警甘科伟被追授为“自治区优秀共产党员” 2018-12-08
  • 校内课后托管 省钱又省心 2018-12-08
  • 迷你书屋,让阅读无处不在 2018-12-07
  • 美到不忍吃 苏州小伙做中国风蛋糕世界夺魁 2018-12-07
  • 想要晚上睡得好?不妨试试睡前五步法 2018-12-07
  • 回复@海之宁:你敢从逻辑入手批判咱的帖子么? 2018-12-07
  • 看懂汽车三元催化器工作原理后还能当金子卖?难为非洲兄弟了! 2018-12-06
  • 周强:深化司法体制改革,促进审判体系和审判能力现代化 2018-12-06
  • 98| 525| 982| 726| 764| 272| 727| 653| 572| 593|